Project Overview
EDU Events Project was planned for multiple services: Mobile App Development, UI/UX Design Website Creation, Branding Design and Video Editing. I did not receive money for this project because the project was my own initiative. The price that was quoted was for reference purposes only.
EDU Events aims to centralize all educational events in one place. This way, you can discover events and plan your free time, weekends, and outings with friends in a productive way. The core ideology of this project is a simple question: Without such centralization, how could you possibly hear about all the events in your area? Would you follow all event organizers on Instagram?
- Mobile App Development: This projects requires 3 applications: 1 application for general use (EDU Events - 53 screens), where users can discover all the events, 1 application for event organizers (EDU Organizer - 50 screens) to manage their profile, schedule events and scan tickets and 1 more application for EDU Events Internal Team (EDU Management - 12 screens) to approve new organizers, approve event publishing and send marketing notifications.
- Website Creation: EDU Events website has the following domain events-edu.com and it contains 10 pages including GDPR Policy, terms and conditions of the applications.
- UI/UX Design: Includes design of the applications and website design.
- Branding Design: This involves 1 logo, 12 Instagram feed posts, 4 Instagram (9:16) posts for paid marketing, 1 post for Facebook/LinkedIn, 10 application mockups, 1 Press kit and filming 3 videos for general users of the application and 4 videos dedicated to explaining the process and the benefits to the organizers.
- Video Editing: Includes editing a total of 7 videos.
Technical Details
All 3 applications were built sharing the same database in Adalo and in the future I will migrate it to a premium database (Xano). To automate emails and notifications I utilized Zapier (11 Zaps), for localization services I connected an API from Google Maps and for Event Creator GPT of EDU Organizer App I connected an API from OpenAI (without historization of the responses).
The website was built in Webflow and the domain, SSL and business emails were took from IONOS. Videos were modified in Adobe Premier Pro and all about design was built in Figma utilizing a few plugins.
Functionalities of EDU Events Application are EDU Maps, buying tickets, event filtering, following organizers and sending notifications.The EDU Organizer app offers features such as EDU Maps, Event Creator GPT, ticket scanning, viewing analytics specific to each organizer's events, managing the organizer's profile, and requesting event publications.
The marketing strategy utilized for the created posts was divided into two parts: marketing to organizers and marketing to general users (event participants). The marketing to organizers focused on how they can get more participants to their events and how the platform could save them time planning, selling tickets and keeping track to the number of participants, while the marketing to users highlighted the convenience of finding events faster, spending time in a productive way and getting better overall.
Both parts of the marketing relied on selling the need of the targeted groups and in addition to that, I added information regarding the benefits and functionalities displayed for each target group.
Results and Pricing
You can download EDU Events and EDU Organizer from App Store and Google Play Store. The website is accessible on the following link events-edu.com and the posts are accessible on social media accounts of EDU Events (Check website). Additionally, I planned further updates (that can be found here: events-edu.com/proiecte) and if required I will rebuild EDU Events and EDU Organizer applications with better and more expensive software, because this system was built with a lower budget, since it is just a startup and it can't hold more than 2000 users in the same time.
Good to know that, I did not receive money for this project because the project was my own initiative. The price that was quoted was for reference purposes only.
The Monthly Payment is 300€ and it includes my support in case of emergency + Subscriptions for Webflow, Zapier and Adalo.
The Total Payment is 3,145€, and it is split per services as follows:
150€ for basic Video Editing Services
300€ for Branding Design Services
300€ for UI/UX Design Services
350€ for Website Creation Services
2600€ for Mobile Application Services
-555€ (15%) discount for Multiple Services
